Unlock growth, with a flexible and cost-effective solution

The excellence of an experienced
CMO at a fraction of the cost

What is a fractional CMO?

A fractional CMO is a Chief Marketing Officer who works for a company part-time.

They are hired by businesses or investors (PE/VC) that may not want to commit to a full-time CMO but still require strategic marketing expertise.

Fractional CMOs provide strategic guidance, and leadership and help businesses develop and implement marketing plans, build brand awareness, execute marketing campaigns, analyse data, and optimise marketing performance. They work with internal marketing teams or external agencies to achieve the company's marketing objectives.

Hiring a fractional CMO is a cost-effective solution for companies that want access to high-level marketing expertise without the commitment of a full-time executive. It allows businesses to leverage the skills and experience of a CMO without the expense of a full-time salary and benefits package.

Fractional CMO vs Consultant

Like a consultant, I provide strategic advice to founders / CEO, investors, and marketing team members.

Unlike a consultant, I also work directly with the teams to execute marketing plans and accompany them along the way.

This means being hands-on as a part of the team and providing ongoing guidance on objectives, priorities, and the capabilities needed to succeed.

Is this relevant to your business?

4 situations

The service is very flexible and tailored to each situation. Here are 4 examples of situations where I can help

Early stage

  • Early traction with revenue (or need help with nailing product-market fit)

  • Never had a senior marketer in the business (or tried but it didn’t work out)

Solution:
I use my extensive experience to bring value quickly and deliver growth

Under-resourced

  • Some marketing capabilities are in place but the team is swamped

  • Even great teams can find it hard to carve some time out of day-to-day work to focus on strategic priorities

Solution:
I support the team, help them identify priorities, and improve the setup to unlock capabilities.

Knowledge gap

  • Marketing is broad: customer acquisition, retention, eCommerce, customer proposition, pricing, brand building

  • There is a gap in the skill set available in the team

Solution:
I bridge the gap and up-skill the team

Projects

  • There is a specific project that needs to be delivered

  • You lack the time and/or the ressources to manage and deliver it

Solution:
I accelerate the project delivery and ensure it achieves the objectives

Yannick Barriol

I have 15+ years of experience in marketing in large-scale international brands like Expedia and Zipcar as well as smaller businesses like Oddbox (sustainable food delivery), LloydsDirect (health-tech), and Lenstore (contact lenses).

Fractional CMO Yannick Barriol

Services

  • Strategy: marketing & customer proposition

    Define a clear marketing strategy

    • Value proposition & product fit

    • Brand positioning & messaging

    • Pricing & Discounts

  • Customer acquisition

    Improve the effectiveness of your marketing campaigns

    • Targeted campaigns

    • Channel mix & conversion optimisation

    • Performance tracking & analytics

  • CRM & Retention

    Increase repeat revenue

    • Marketing automations (emails, SMS, notifications)

    • Customer segmentation & personalisation

    • Loyalty programs & engagement

Learn more

Contact

Don’t hesitate to contact me. I will schedule an exploratory conversation with no commitment.

yannick@fractional-marketing.co.uk
+44(0)7748637590